Introduction for New Communication Directors

From Communication Director's Procedures

Summary of responsibilities

This is a summary of daily/routine and special tasks with a sample of what to expect. These tasks are further documented at any links below (WIP)

Events

More info here: Procedure_for_when_to_publicize_an_event

1. When calendar events are created by members, create social media events for those that are appropriate. Most member created events like events for interest groups are sent out in weekly updates by the President and are not mirrored on social media, however.
2. When calendar events are created by the President or other Board members for official events such as Tuesday night events, coordinate with whoever is helping to create the event's summary and promotional content. When a presenter is not directly involved in this process, create a basic but informative summary and basic promotional images for social media. Push official events to social media.
3. Leverage social media with multimedia content when available such as pics and videos after events have concluded.
4. Be on the lookout for additional multimedia opportunities for promotional use even when there is not an event.
5. Be alert to anyone who has requested or prefers not to be filmed/photographed. Remember that patrons are not customers, however, and remind those who are camera shy that it is ultimately their responsibility to stay out of the way of being filmed. This can be relayed politely and professionally but generally isn't a problem for us.

AV records

1. For pics/video, when circumstances allow try to use the tripod or another means of stabilization.
2. Organize media into a folder named after the event when archiving raw media from an event.
3. Maintain open source and CC BY SA licensing for branding and multimedia

Communications and social media

1. Respond to communications as appropriate sent to board@knoxmakers.org, communications@knoxmakers.org, and official social media profiles and pages.
2. Respond to action items on social media such as posts or users that need to be moderated, banned, reported, etc.
3. Maintain familiarity with and an active role in current outreach programs and partnerships. Some outreach may be led by other Board members as the programs and partnerships arise or are cultivated.
4. Regularly communicate important status updates about programs, partnerships, and this role in general to the rest of the Board or specific Board members as appropriate.

Budget

1. Manage and report decisions about the advertising budget or other budgets delegated to the Communications role, working with other Board members as appropriate.

General responsibilities

1. Work with other Board members as opportunities arise to develop programs, materials, and communication for members, guests, partners, and the general public.
2. Support the space with general tasks as needed including but not limited to: greeting new guests, helping members, helping to set up for events as able, helping to maintain basic space needs when volunteers and members fail to do so (basic cleaning, returning tools to locations, etc), helping to repair and maintain equipment as needed and able, etc.

Back to Communication Director's Procedures