Procedure for how to select follow-up photos

Photos, video, and other media content may be created by any guest or member. However, at least one Board member or trusted volunteer should be delegated to take pictures with these guidelines in mind for any official event such as a Tuesday night event, an outreach event, or other media opportunity for official channels. Ideally, the Communications Director will handle this responsibility for a given event.

Creating official content

Official content is to be that content created by the media delegate for a given event and is used to save as archival content and to select for follow up content to be published through official channels. Ideal content is high quality with compelling shots and basic photography concepts employed appropriately. Some considerations:

• There is a space camera located in the filing cabinet. Use this as a fallback when better quality equipment is not available.
• Use the tripod or other stabilization methods when possible and time/space permits.
• Save content to a folder labeled after the event with the following ISO 8601 format: "20XX.YY.ZZ.Event Name" where XX is the year, YY is the month, and ZZ is the day.
• Get permission from present parents/legal guardians when including minors in content.

Non-official content

Non-official content is that content created by our members, guests, and the general public and is shared directly to communications@knoxmakers.org, the Board, the Google Group, and social media. Additionally, professional media also falls into this category. This content should be archived when possible along with any licensing information such as contributing authors and licensing that the content falls under. For most uses by most authors, this content defaults to the KM branding licensing particularly when KM branding is part of the shot such as our logo, our building and tools, and other items. Some considerations:

• When archiving content and media by others, save content to any related folders such as event folders for events.
  • Include somewhere in the filename pertinent licensing information such as:
    • License (if other than KM branding of cc BY SA 3.0 USA)
    • Author
• Consider whether the content should be shared to social media as follow up or bonus content
  • Cite licensing information and give credit to content authors
  • Tag authors if possible

Selecting content

The content to be pushed out to social media should be high quality, reflective of the positive community at Knox Makers, compelling with interesting or fun subjects, and is not content that works to subvert or jeopardize the mission statement and status of the organization.

• Content should be tasteful and respectful to a wide audience. This is kind of a critical thinking area, and keep in mind that our organization is a diverse crowd where dark humor isn't outlawed.
  • Examples of OK content:
    • Someone has an offensive shirt on but they are hovering around the background and clearly not the focus of the picture.
  • Example of not OK content:
    • A single person at the main focus of a picture is drinking a fifth of vodka while operating a table saw through their hand with a shirt on that promotes beastiality in a very graphic manner and it seems overall like sharing this image kind of conveys that Knox Makers condones all the wrong things going on in the picture.
• Use pictures of Show and Share objects, preferably with the project's creator(s) in view. If need be, take notes of participant names and details about their projects so that this can be shared later on social media.
• Try to use at least one good shot reflecting the bulk of the participants that have shown up for a given event.
• Aim for good action shots when possible and substantively related (or: hellacool shots that are not related but are hellacool).
• Try to get shots that reflect a meaningful summary of the event.
• Ideal shots in general show multiple people with 2 or 3 participants looking at the camera.