Introduction for New Communication Directors: Difference between revisions

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Whoa! How the heck did they corral you into doing this? You must be a masochist.
From [[Communication Director's Procedures]]


So, you should probably get familiar with everything. One thing you will start to notice is that many of the duties for the position tie in with one another. For example, you are responsible for managing social media, marketing, and audiovisual records. One single daily task may involve all three of those areas, for instance if you are posting promotional images on social media to market an upcoming event. While I do recommend becoming familiar with each section from the main CD duties page, a lot of this kind of seamlessly flows into itself. If you either follow and help to further the system already in place or develop your own system of doing things with this in mind, it won't be such a horrible juggling act. Just maintain social media, virtual assets, and audiovisual records in at least a slightly logical fashion and it won't be so bad. If you get stressed about things like, "is this considered a virtual asset task? Or audiovisual?" then you are likely thinking too hard and overwhelming yourself unnecessarily. Just make sure the things get done, basically. It might be a good idea to review the main procedures page for CD every now and then. Feel free to help develop all this. That's part of this role, too.
=Summary of responsibilities=


If you need help, you can contact James B or the Board about any item (assuming James has not stowed away on a mission to Mars to get off this godforsaken planet by now). Don't hesitate, it's better to ask. If you ask a question, nothing bad happens. You might and probably will get valuable information. If you don't ask a question you have, something bad could happen. So communicate, CD!
This is a summary of daily/routine and special tasks with a sample of what to expect. These tasks are further documented at any links below (WIP)


=Important general policies=
==Events==


WIP, link to various wiki already present (officer duties, bylaws, etc)
More info here: [[Procedure_for_when_to_publicize_an_event]]


=Accounts=
# When calendar events are created by members, create social media events for those that are appropriate. Most member created events like events for interest groups are sent out in weekly updates by the President and are not mirrored on social media, however.
# When calendar events are created by the President or other Board members for official events such as Tuesday night events, coordinate with whoever is helping to create the event's summary and promotional content. When a presenter is not directly involved in this process, create a basic but informative summary and basic promotional images for social media. Push official events to social media.
# Leverage social media with multimedia content when available such as pics and videos after events have concluded.
# Be on the lookout for additional multimedia opportunities for promotional use even when there is not an event.
# Be alert to anyone who has requested or prefers not to be filmed/photographed. Remember that patrons are not customers, however, and remind those who are camera shy that it is ultimately their responsibility to stay out of the way of being filmed. This can be relayed politely and professionally but generally isn't a problem for us.


WIP, intro to all accounts. Tips for POP3/IMAP and forwarding, HootSuite, etc.
==AV records==


=Workload=
# For pics/video, when circumstances allow try to use the tripod or another means of stabilization.
# Organize media into a folder named after the event when archiving raw media from an event.
# Maintain open source and CC BY SA licensing for branding and multimedia


WIP, daily/routine and special tasks with a sample of what to expect
==Communications and social media==
 
# Respond to communications as appropriate sent to board@knoxmakers.org, communications@knoxmakers.org, and official social media profiles and pages.
# Respond to action items on social media such as posts or users that need to be moderated, banned, reported, etc.
# Maintain familiarity with and an active role in current outreach programs and partnerships. Some outreach may be led by other Board members as the programs and partnerships arise or are cultivated.
# Regularly communicate important status updates about programs, partnerships, and this role in general to the rest of the Board or specific Board members as appropriate.
 
==Budget==
 
# Manage and report decisions about the advertising budget or other budgets delegated to the Communications role, working with other Board members as appropriate.
 
==General responsibilities==
 
# Work with other Board members as opportunities arise to develop programs, materials, and communication for members, guests, partners, and the general public.
# Support the space with general tasks as needed including but not limited to: greeting new guests, helping members, helping to set up for events as able, helping to maintain basic space needs when volunteers and members fail to do so (basic cleaning, returning tools to locations, etc), helping to repair and maintain equipment as needed and able, etc.
 
Back to [[Communication Director's Procedures]]

Latest revision as of 14:16, 20 March 2015

From Communication Director's Procedures

Summary of responsibilities

This is a summary of daily/routine and special tasks with a sample of what to expect. These tasks are further documented at any links below (WIP)

Events

More info here: Procedure_for_when_to_publicize_an_event

  1. When calendar events are created by members, create social media events for those that are appropriate. Most member created events like events for interest groups are sent out in weekly updates by the President and are not mirrored on social media, however.
  2. When calendar events are created by the President or other Board members for official events such as Tuesday night events, coordinate with whoever is helping to create the event's summary and promotional content. When a presenter is not directly involved in this process, create a basic but informative summary and basic promotional images for social media. Push official events to social media.
  3. Leverage social media with multimedia content when available such as pics and videos after events have concluded.
  4. Be on the lookout for additional multimedia opportunities for promotional use even when there is not an event.
  5. Be alert to anyone who has requested or prefers not to be filmed/photographed. Remember that patrons are not customers, however, and remind those who are camera shy that it is ultimately their responsibility to stay out of the way of being filmed. This can be relayed politely and professionally but generally isn't a problem for us.

AV records

  1. For pics/video, when circumstances allow try to use the tripod or another means of stabilization.
  2. Organize media into a folder named after the event when archiving raw media from an event.
  3. Maintain open source and CC BY SA licensing for branding and multimedia

Communications and social media

  1. Respond to communications as appropriate sent to board@knoxmakers.org, communications@knoxmakers.org, and official social media profiles and pages.
  2. Respond to action items on social media such as posts or users that need to be moderated, banned, reported, etc.
  3. Maintain familiarity with and an active role in current outreach programs and partnerships. Some outreach may be led by other Board members as the programs and partnerships arise or are cultivated.
  4. Regularly communicate important status updates about programs, partnerships, and this role in general to the rest of the Board or specific Board members as appropriate.

Budget

  1. Manage and report decisions about the advertising budget or other budgets delegated to the Communications role, working with other Board members as appropriate.

General responsibilities

  1. Work with other Board members as opportunities arise to develop programs, materials, and communication for members, guests, partners, and the general public.
  2. Support the space with general tasks as needed including but not limited to: greeting new guests, helping members, helping to set up for events as able, helping to maintain basic space needs when volunteers and members fail to do so (basic cleaning, returning tools to locations, etc), helping to repair and maintain equipment as needed and able, etc.

Back to Communication Director's Procedures