Tech 2020 Lunch and Learn with Ellen Kern of Stand and Deliver
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Knox Makers attended a short lunch and learn with Ellen Kern of Stand and Deliver.
Summary - We started off introducing ourselves, and Ellen probed us with a few questions. She made a point that much of communication is nonverbal, and that we should consider narrowing down what a hackerspace does, and consider the terms we use.
Ellen covered the following
- Use clear, concise messages. You only have a few seconds to draw people in or turn them away
- Lead with WIIFT benefit statement instead of title (What's In It for Them). Note in this case, WIIFT may be how we benefit the community rather than this particular listener.
- Two models for visual presentation: 3Ps and So What
- Some practice writing and presenting our elevator pitch