Tech 2020 Lunch and Learn with Ellen Kern of Stand and Deliver

Knox Makers attended a short lunch and learn with Ellen Kern of Stand and Deliver.

Summary - We started off introducing ourselves, and Ellen probed us with a few questions. She made a point that much of communication is nonverbal, and that we should consider narrowing down what a hackerspace does, and consider the terms we use.

Ellen covered the following

• Use clear, concise messages. You only have a few seconds to draw people in or turn them away
• Lead with WIIFT benefit statement instead of title (What's In It for Them). Note in this case, WIIFT may be how we benefit the community rather than this particular listener.
• Two models for visual presentation: 3Ps and So What
• Some practice writing and presenting our elevator pitch